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Business & Other Bad Words

Once a week, I break down what actually makes marketing work & how you can leverage your humanity to run your own business in a way that makes the self-aware robots jealous. Other times, I'm just in your inbox reminding you I'm in your corner and that community is our superpower (and also that swearing helps).

A Cybertruck runs over the Duolingo mascot, Duo. Entirely in vain if you ask me.
Featured Post

Duolingo killed its mascot for nothing

Introducing a morbid and informative segment I'm excited to call... Today's cadaver: The Duolingo Death Stunt You know you're out of marketing ideas when you resort to killing off your mascot for attention. This week, we're slicing open Duolingo's recent "kill the owl" campaign to extract whatever wisdom we can from the digital equivalent of faking your own death to see who shows up at your funeral. In case you've been blessed with better things to pay attention to, in early February Duolingo...

Graphic from @brennadoodles of a hand holding an American flag, with the words "It's patriotic to want what's best for your country and ALL those who live in it."

This morning, I stumbled upon a quote, one sentence from Dan Savage's podcast (someone I'd never heard of until today) about how activists fought during one of America's darkest chapters. "During the darkest days of the AIDS crisis we buried our friends in the morning, we protested in the afternoon, and we danced all night, and it was the dance that kept us in the fight because it was the dance we were fighting for." - Dan Savage They were fighting a mountain of lies, that AIDS was a "gay...

After 5 days in Puerto Vallarta with the best community a girl could ask for, I hopped on a flight to Portland (at my husband’s encouragement) to visit my sister instead of heading straight home. “Thank you Jameson,” we say in unison. No visit to Portland is complete without also spending 3 hours in Powell’s. Powell’s is the world’s largest new & used independent bookstore, and is actually dubbed “Powell’s City of Books”. It’s absolutely enormous and ridiculously fantastic, with over 68,000...

DISPATCH FROM A MEXICAN VILLA, WHERE SOMETHING DELIGHTFUL IS HAPPENING I'm sitting here in Puerto Vallarta, ocean breeze in my hair, Topo Chico in hand, watching some of my favorite business women have a collective epiphany. You'd think at a fancy business retreat we'd all be talking about scaling and systems and how to squeeze another zero onto our revenue. Instead? Several of us are writing novels, others have taken up crochet, and even more are plotting creative projects that have nothing...

Do you live in the Midwest? Have you been trapped in your house with your child, who hasn't had school for the THIRD straight week because they couldn’t go back after Christmas due to 7+ inches of snow and ice? And there’s no end in sight because it’s 12 degrees and potentially 5 more inches of snow is on the way tonight? There’s literally no financial compensation for this, and in fact you’re probably PAYING for it in decreased productivity, lost sleep, and years shaved off your life from...

If you are one of earth's top performers and you're currently riding that fresh-planner high and mapping out your world domination strategy for 2025, I genuinely love that for you and wish I could siphon some of it off of you. May your color-coded spreadsheets bring you joy. But if you're like me and your biggest goal right now is figuring out how to hibernate until February, I hereby invite you to join me as I: Delete any email with "resolution" in the subject line Respond "new phone who...

As of yesterday, I've lived and breathed on this earth for 33 rotations around the sun. And when you're from Indiana, 33 could only mean Larry Bird. I have no idea if Larry Bird (or as announcers called him, "the Hick from French Lick") is a household name across the country, but to a kid from Southern Indiana, not too far from where Larry himself grew up, Larry Legend is part of the culture. Not only was he one of the greatest basketball players of all time, he was proof that a kid from...

This past week has been... a lot. And while there's SO MUCH I CAN SAY, my subconscious/the universe/the ghost of George Carlin are telling me to have patience, so I'mma do that. Instead, I was fully prepared to be served a slice of humble pie and eat that in today's email with you as my witness. Turns out, I don't need to. Last week, I showed you my lil Trust Theory™ (there's no trademark, that's a joke), and how by treating the impressions in our ad accounts like actual people instead of...

This weekend I was in one of my best friend's wedding, someone I've known since we had mushroom bangs and stirrup pants. That's the thing about growing up in a small town though, I have a group of friends I've been close with since we were 5. And when people know you that long, they know you. And my friends know that I'm a know-it-all. They promise me that it's not in an annoying way, "you just know everything about everything." Which sounds annoying to me, but I get on my own nerves a lot. I...

Screenshot of App Store Purchases from 2012

I get SO SICK of paying monthly for simple software like Zapier, even though it's super useful. I remember when iPhones came out, and we were all downloading apps that made it look like you were drinking beer (iBeer) when you tilted your phone. Paid apps, games, and tools were around 99 and that didn't seem like too bad of a deal at the time. Curiosity got the best of me, and you wanna know what the top paid app was in 2008? Koi Pond. The reviews? Magnificent. Here's a demo of Koi Pond 2.0 if...